Rates than all other marketing emails because email list your contacts are waiting to hear from you! You can segment your welcome email or welcome email series based on any field submission, including:age location sex reference source ("How did you hear about us?") purchase intention interest in a certain product or service budget pain points for example, if you know your contact is close to your business, you can send them a welcome email with information about upcoming events. If a contact lives further away, it makes more sense to share online content or an e-commerce landing page. This automation works with form integrations such as typeform, jotform, and unbounce. Before importing this automation, make sure your form integration is set up and your subscription form is integrated with your activecampaign account. To segment based on your contacts' responses, you'll also need to map form fields to custom fields in activecampaign. Here's how the form integration: segmented welcome emails automation recipe works:the automaton triggers when a contact submits your embedded form and is assigned a matching tag. Our example uses typeform, but you can adjust the email list trigger depending on your form integration. You can also add a "Not subscribed to master list" segment to this trigger to ensure that only new contacts enter the automation and receive welcome emails. An if/else condition checks whether or not the contact chose a specific option in the field you are segmenting by. In our example, we're segmenting based on a email list single field and checking option 1 in this step, but you can set more conditions to further personalize your welcome emails. If the contact chose option 1, the automation sends them a welcome email with personalized content based on that response. You can create more actions after the first email to create your own welcome series. If the contact did not choose option 1, an if/else condition checks whether or not they chose option 2. If the contact chose option 2, the automation sends them a welcome email with personalized content based on that response.